How To Pick The Right Boat Color: A Practical Guide For Every Boater

Taylor Coers

Marketing Communications Specialist

They say you shouldn’t judge a book by its cover—but let’s be honest, we all judge a boat by its color.

Whether it’s turning heads at the dock or blending in with the water around it, your boat’s color makes a statement long before you even start the engines. But choosing the right one goes far beyond looks—it can impact everything from heat absorption to resale value.

Here’s what to consider when selecting the perfect hue for your watercraft:

Function Over Fashion (Sometimes)

Boat color isn’t all about style—functionality matters. Lighter colors, especially white and light gray, are better at reflecting sunlight, which keeps the deck cooler on hot days. That’s why you’ll see so many white hulls in warm climates or on fishing boats where long hours in the sun are common.

Dark colors, like navy or black, absorb more heat. They look sleek and sophisticated but can make surfaces scorching hot underfoot and may require more frequent cooling or shading solutions.

Pro Tip: If you boat in tropical or sunny regions, lighter colors will save you (and your feet) from heat.

Maintenance Considerations

Boat maintenance can be a hassle—your choice of color can make it easier or harder. Darker colors tend to show water spots, salt residue, scratches, and oxidation much more visibly than lighter shades.

White and light gray not only hide imperfections but also make cleaning and buffing easier, especially after a long day at sea. If you’re not into polishing every weekend, go for a forgiving color that looks fresh with less effort.

Safety and Visibility

If you do a lot of offshore or open water boating, consider visibility as a factor. Bright colors like red, yellow, or orange are easier to spot in case of emergency. These colors can be crucial for rescue visibility.

On the flip side, stealthy colors like black or camo are favored by hunters or anglers who don’t want to draw attention.

Style and Personality

Of course, your boat should also reflect you. Are you a bold, adventurous type? A sleek black hull might match your vibe. Prefer the classic, clean look? You can’t go wrong with navy, white, or ice blue.

Modern color trends have broadened the palette: matte finishes, custom decals, and multi-tone wraps allow boaters to personalize more than ever. Just be sure to pick a color you’ll still like five years from now—especially if resale value matters to you.

Resale Value

Speaking of resale—neutral and classic colors tend to hold their value better. White, navy blue, and light gray appeal to more buyers, while flashy or trendy colors might limit your pool of interested parties.

Rule of Thumb: If you think you might sell in the future, go timeless rather than trendy.

Water Type Matters

The body of water you boat on can impact your color choice, too. Murky lakes, rivers, or bays might cause light-colored hulls to stain more easily. Saltwater environments tend to oxidize dark colors faster. Consider how the local water conditions will interact with your color choice over time.

As a Charleston native, I’ve spent most of my life around the beautiful but often darker waters of the Lowcountry marshes. There’s something special about how certain colors pop in that setting—especially Harbor Haze, my personal favorite. It strikes a perfect balance between our Explorer Blue and Ice Blue, landing in that sweet spot where subtle meets striking. On the water, it’s eye-catching without being over the top, and it looks especially sharp against the lush greens of the marsh grass and the tea-colored tones of our estuaries. It’s a color that feels right at home here, reflecting both the coastal charm and laid-back vibe that defines boating in the Carolinas.

So whether you go bold, blend in, or pick a color that hides last weekend’s questionable docking attempt—just remember: your boat's color says a lot about you… hopefully not "I lost a bet."