Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award

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Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award

Sportsman Boats announces for the seventh year in a row that they have won the prestigious Customer Satisfaction Index award for 2023.

April 3, 2024
Cover image for the post Celebrating Excellence: Sportsman Boats Wins NMMA's 2023 Customer Satisfaction Index Award

Michael Cheser
Content Marketing Supervisor

We are thrilled to announce that Sportsman Boats has once again brought home the prestigious National Marine Manufacturer Associations’ (NMMA) Marine Industry Customer Satisfaction Index (CSI) Award for 2023. This marks our seventh consecutive year of being honored with this esteemed accolade, a testament to our unwavering commitment to exceptional customer service and product quality.

Photo of sportsman boats previous CSI awards.

The NMMA's CSI Awards recognize and celebrate manufacturers within the marine industry who prioritize customer satisfaction and continuously strive for improvement in serving their clientele. Winners of this award must achieve a customer satisfaction rating of 90 percent or higher based on feedback from customers who purchased a new boat or engine during the reporting period, which spanned from January 1, 2023, to December 31, 2023. This year, the program surveyed over 175,000 customers, making the competition tougher than ever.

"Our team at Sportsman Boats is immensely proud to receive our seventh consecutive Customer Satisfaction Index Award," remarked Victor Gonzalez, Chief Marketing Executive at Sportsman Boats. "Earning this recognition for yet another year underscores our unwavering dedication to our customers and our relentless pursuit of excellence. We view every interaction with our customers as an opportunity to exceed expectations and deliver an unparalleled boating experience."

At Sportsman Boats, we understand that exceptional customer service extends far beyond the initial purchase. This is why we have build a world-class customer service team and dealer network. "We have a wonderful team here at Sportsman, from our in-house team all the way through our dealer network. The guys here in the office will do everything they can to help a customer, the years of knowledge in this industry helps them really make things happen for customers. They truly are all world-class members of this team," states Sportsman Boats, Customer Service Manager, JJ Ballew. Exceptional customer service is about building lasting relationships with our customers and being there for them every step of the way. Whether it's providing expert guidance during the buying process, offering top-notch after-sales support, or ensuring that our boats meet the highest standards of safety and reliability, we are committed to delivering excellence in every aspect of the customer experience.

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As part of our ongoing commitment to quality and safety, all Sportsman Boats models undergo rigorous certification through the NMMA Boat & Yacht Certification program. This program ensures that our boats are built to the highest standards set by the American Boat & Yacht Council (ABYC) and provides peace of mind to our customers knowing that their boat meets stringent safety requirements.

"We take great pride in achieving NMMA certification for all our models," added Gonzalez. "It demonstrates our unwavering dedication to producing boats of the highest quality and reliability, providing our customers with the confidence to enjoy countless adventures on the water."

As we reflect on another successful year, we extend our heartfelt gratitude to our loyal customers whose unwavering support and feedback continue to drive us forward. We remain committed to raising the bar even higher in the years to come, setting new standards for excellence in customer service and product innovation.

Thank you for choosing Sportsman Boats, where excellence is not just a goal – it's our standard.