Revolutionizing Boating: The Seakeeper Ride Experience with Victor Gonzalez
After nearly two years with Seakeeper Ride, Sportsman's Victor Gonzalez is doing a Q&A to share more details about this experiences with the Seakeeper Ride product.
Are you ready to take your boating experience to a whole new level? Victor Gonzalez, Chief Marketing Officer of Sportsman Boats, shares his insights into the revolutionary Seakeeper Ride and why it's become a game-changer in the industry.
Running on Rails: The First Seakeeper Ride Experience
Gonzalez's first hands-on experience with Seakeeper Ride was on their 212, and he vividly describes the feeling as "running on rails." The sensation of being "glued" to the water, coupled with a significant reduction in hard hits when coming off a wave, left a lasting impression. It was clear that Seakeeper Ride was not just a technology to be added; it was a transformative experience.
Going Beyond the Transom: Why Standardization Matters
When asked why Sportsman Boats made Seakeeper Ride a standard feature, Gonzalez emphasizes that it wasn't about merely slapping them on the transom. The goal was full integration – from hull design to recessed pockets, aiming for the best integration on the market. According to Gonzalez, this level of integration is only possible through standardization.
Shaping the Future of Boating
Gonzalez envisions a future where new boaters will never experience boating without Seakeeper Ride. The technology is set to redefine the industry, offering a smoother and more enjoyable experience that will become the new standard.
Lowering the Learning Curve: Importance of Ride on Entry Level Boats
Making Ride a standard feature on entry-level boats is a strategic move by Sportsman Boats. Gonzalez sees it as a way to lower the learning curve for new boaters, providing an experience more akin to the automotive world they are accustomed to. This approach aims to make boating more accessible and appealing to a wider audience.
Enhancing the Boating Experience: Ride's Impact on Usage and Enjoyment
For Sportsman Boats, the family-friendly aspect of Ride is significant. It greatly improves ride quality at the bow, making the boating experience more enjoyable for families. With Ride on board, weather and sea conditions become less of a factor, encouraging boat usage regardless of external conditions.
The Sales Impact: Seakeeper Ride in Action
Gonzalez reveals that dealers adopting a dedicated Ride-area at shows have gained a significant advantage over competitors. Sea trials with Seakeeper Ride have proven to be a powerful selling point, even when compared to larger boats. The ease of use during sea trials has contributed to a seamless customer experience, ultimately driving boat sales.
In conclusion, the integration of Seakeeper Ride into Sportsman Boats has not only elevated the boating experience but also positioned the company at the forefront of innovation in the industry. As more boaters embrace this transformative technology, it's clear that Seakeeper Ride is steering the future of boating in an exciting new direction.
Below you'll find a full list of Seakeeper Ride content created by Sportsman's in-house marketing team to share more information about this revolutionary new product.