We joined the South Carolina Boating & Fishing Alliance (SCBFA) at the South Carolina football game for an unforgettable weekend. Thousands of fans stopped to see the brand-new 321, positioned right at the heart of Gamecock Walk. Perfect weather, huge crowds, and a passion for boating and fishing made it an event to remember.
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•The Heritage 321 drew thousands of fans to the event and boosted brand visibility by the Gamecock Walk.
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•The boat generated engagement as people climbed aboard and asked about its fishing and cruising capabilities.
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•Partnering with SCBFA reinforces our commitment to South Carolina's boating and fishing communities.
This past weekend, we teamed up with the South Carolina Boating & Fishing Alliance (SCBFA) for an incredible event at the South Carolina football game — and everything lined up just right.
The weather was near perfect, the crowds were huge, and our brand-new Heritage 321 was front and center all day long. Positioned right by the Gamecock Walk, where the football team makes their entrance, we had thousands of fans walking by — and even more stopping to check out the boat.
The Heritage 321 had people talking, walking around it, and climbing aboard nonstop. Built for serious fishing, smooth cruising, and everything in between, the Heritage 321 brings performance and versatility together in one sharp package.
SCBFA’s Mission
To protect and grow South Carolina’s boating and fishing industry — keeping our waters open, our jobs strong, and our outdoor lifestyle thriving for generations to come.
We’re proud to support SCBFA and to be part of such a passionate community that loves boating, fishing, and South Carolina as much as we do.
Thanks to everyone who came by and made it a weekend to remember. See you on the water!
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