CHICAGO – May 2, 2018 – The National Marine Manufacturers Association (NMMA) today announced the boat dealer recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards. The Awards honors boat dealers for excellence in customer satisfaction and customer service.
The data is collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.
The 2017 CSI Award dealer recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey among customers purchasing a new Sportsman Boat during the period between January 1, 2017 and December 31, 2017.
“Boat dealers are the direct line between the customer and the manufacturer, playing an essential role in the boat ownership experience and fostering customer satisfaction. The 2017 boat dealer CSI Award recipients excel at serving boaters with a commitment to superior sales and service,” notes Robert Newsome, vice president of engineering standards and membership for NMMA.
Here's the complete list of Sportsman dealers honored
The complete list of Sportsman dealers honored with 2017 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry are listed here.